The Blog

all about Modern Basics.
The Urban Edit

Step into the city of of streets and experience the effortless elegance of our delicate cashmere collection.

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The Timeless Elegance of Cashmere: GRANA's Expert Care Novel

To properly care for your cashmere garments and keep them in excellent condition, follow our care instructions, in a more dramatic and amazing ways.

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How To: Care for Your Silk

By following these care instructions, you can maintain the softness, luster, and longevity of your silk garments. Proper care will help ensure that you can enjoy your silk pieces for...

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How to: Care for Your Cashmere

For optimal care and maintenance of your cashmere garments, it's crucial to follow our expert care instructions. Discover how to extend the lifespan and preserve the pristine condition of your...

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How to care for your TENCEL™

Let’s complete the sustainable cycle by washing your TENCEL™ the right way.

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Fabric Story: TENCEL®

TENCEL®, emerged as a sustainable and economically viable substitute for conventional synthetic textiles. It is derived from timber sourced specifically from responsibly managed forests, making use of wood pulp.

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Cashmere: Your Guide to Spotting a Phony

Discover the world of cashmere, where luxury and comfort intertwine. Learn how to identify genuine cashmere with confidence and distinguish it from imitations.

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