Swimwear. It’s the type of thing that can be found on both ends of the price scale. And though it can be made for cheap, it’s generally curiously expensive unless you luck out on finding something buried in the bargain bin at an end-of-summer sale. Similar to the price, the quality of swimwear also varies; and it’s not always guaranteed by the price tag.
The way swimwear is priced comes down to the structure and fabric. A lot of swimwear on the market today is made of a combination of nylon, polyester, elastane and lycra. The price variation comes from the time spent knitting or weaving these fabrics together. The problem that we found is that good quality swimwear is typically too expensive, hard to find, and over-designed.
At Grana, we aim to create high quality swimwear that’s fairly priced with a modern design. This is why our swimwear’s composition is linked to it’s design, and why the construction of it swims against the norm of traditional retail fabrics.
To create high quality swimwear that’s fairly priced, we cut down on our costs by designing in-house. We also take the direct route when it comes to making our swim, meaning one centralised warehouse, removing distributors, wholesalers and retailers. By skipping over all the traps of traditional retail, we’re able to reduce the cost of producing and selling, whilst still being able to provide luxury quality swimwear at only a 2-3 times mark-up.