We spoke to Leysha, our Content Strategy Director, about what it’s like interviewing herself, how much denim means to a Canadian, and how the people of Grana throwdown.
What’s it like interviewing yourself?
Well for starters… I really feel like I’m being heard. You’ve got one of those faces I can really open up to. You just get me.
Kidding, it’s a wee awkward, which is why I’ve avoided doing it for the past two years.
What do you do here at Grana?
I drive and manage the process behind what we talk about and how we communicate it to our audience. This means I design and execute our content strategy. I’m involved in every aspect, from the initial idea to the final published image or article.
What’s it like working at Grana compared to your previous jobs?
I love our casual office vibe and dress code. You can’t put a price on denim (well, you can put a price on denim and US$ 59 is not bad at all).
What have you learnt about people through your job?
People are incredibly capable when they set their mind to do something. At Grana, I’m surrounded by so many talented people, and when they decide to throwdown on something – look out, because they’re gonna make that shit happen. No matter how great the obstacles or short the deadline, the people I work with know what hard work is, and how to get things done.
What’s the most difficult thing about your job?
Keeping the balance between big-holy-shit-ideas and a realistic structured strategy.
What do you look for in quality when it comes to curating your life?
In the last decade I’ve moved a lot, so I don’t own a lot of things. When I do buy something, it means I plan on having it my life for the next five to ten years. And that mean I’m looking for things designed to last. In general, I tend to look for quality in experiences, rather than owning nice things.
Can you tell us a bit about the places you’ve traveled and how they’ve influenced you as a person?
I’ve travelled around parts of Europe, Asia, as well as bits of North and South America. And I’ve lived in Denmark, Vietnam and Hong Kong, but I’m from and grew up in the Canadian Maritimes. My husband is from Denmark, and living there means I got a lesson in the hygge life. Living in Vietnam gave me an A+ in bartering (and taught me that everyone should always travel with health insurance). And the pace of Hong Kong has hardened me, in a good way.
What do your friends know you for?
Regularly calling out gender inequality, unconventional ‘brainstorm’ methods, and laughing at or with someone, most of the time (usually with but, I’m only human).