The ubiquitous Shirt. It’s the wardrobe staple that almost everyone can attest to. It’s there under your blazer as you head to your third wedding of the summer, it’s buttoned up to the collar while you’re waiting for your name to be called at an interview, and it’s great at making a power cameo on the occasion that you’ve decided to clean up for date night.
These days, to construct a shirt well requires a nimble set of hands and some precision tech. Unlike other garments, the Shirt is made up of an average of 19 separate pattern pieces. These pieces are then joined together to make the final product that’s got your back – literally because, ya know, it’s on your back.
Have you ever laid awake at night racking your brain on how 19 becomes 1? It takes digital pattern drafting, laser precision for perfectly executed cuts, and exacting alignment. Every aspect of the production process must be bang on to ensure your shirt fits as it should: neatly and sweetly.
We’re Picking Up What You’re Putting Down
It takes a lot to make a quality shirt. The more time spent on making it, the more money spent on the magic hands that craft the shirt. But despite all this fancy ass technology and touch-of-an-angel detailing, traditional retailers lump on a price that is 6-8 times the cost price to make it; because, well, they can. And people buy it.
Something about this traditional retail pricing scheme doesn’t sit right with us. So this is why we offer shirting of the same high quality construction and fabrication, but with a markup that is only 2-3 times what it costs to make.realdeal / by Grana / 05.02.17