It’s something hardly seen but often comes with a hefty price tag, so why does quality lingerie cost so much? Is it the fancy name? The fabrics? Designs? Are you just getting ripped off? Like most things in life, the answer’s not so simple. Here’s a breakdown to why that elegant lace bra and brief set you want comes with that painful price.
Time is Money
One of the main drivers of the price increase is the hours put into constructing quality lingerie. Unlike other garment designs, lingerie has more individual components that make up the whole piece. These components must be individually attached by hand (yes, people still do stuff by hand – the robots aren’t winning yet). For example, even the most basic of bras will have between 25-30 separate parts while a pair of jeans would have around 15. So, the increase in pieces combined with the need for the personal touch, increase the time it takes to construct a bra which directly affects the price.
What’s in It?
Quality lingerie uses high-quality fabrics that feel great, do their job and look beautiful. Because of this the most common fabrics used in quality lingerie are silk, cotton and lace. Lace easily tips the scale as the most expensive fabric used in lingerie because of how it’s constructed. French Leavers lace, from the Dentelle de Calais family was first produced in the 19th century. It is made, to this day, on looms that mimic the complex movements and series of hand worked knots that were used by lace makers when it was first produced. This complex construction process is what makes lace even more expensive than the labour and craft intensive silk.
From Sketches to the Real Thing
Lingerie has got to support the woman who wears it. So after a design has been sketched out and drafted, it then moves on to being made. Another common factor that increases the price is that lingerie designs need to be adjusted and altered typically a lot more than other garments. The designer will size test all shapes and sizes on models that represent various sizes. They then make the appropriate alterations based on the feedback from the fittings. The slightest half-inch can make or break the fit of lingerie, so the designer goes back and forth with fittings and alterations until the fit has been made just right.
Our French Lingerie
For our lingerie collection, we went for the good stuff, that French Leavers lace good stuff. Our lace is produced on some of the few remaining looms from centuries ago. It is an incredibly complex and delicate art form that has been carefully preserved in time. So, with this fancy ass top shelf lace, you’d think our prices would be on that ‘you’ve gotta be kidding me’ spectrum – they’re not. This is because we believe in honest pricing and have built our business using a 2-3 times markup, instead of the luxury retail 6-8 times markup standard. We do this because we think the best should be affordable and everyone deserves a chance to cover their butt in the world’s best lace.
Explore our French lingerie collection.realdeal / by Grana / 02.09.17