For this season’s collection, we found orange the most suitable warm tone to introduce due to its timing and ability to suit both men and women.
Traditionally, the colour orange represents change, adaptability, spontaneity and strength. Our orange compliments the elements nicely and adds just the right amount of splash to the earth tones palette.
When asked about the inspiration for why adding this colour to our Pima Cotton products, our designers had one hyphenated word for us “bell-bottoms.” Or more accurately the time of their original reign – 70s fashion. 70s fashion has crept its way back into our modern world in more ways than just colour, but also in style and design. Now we’re not saying whether bell-bottoms really are back (to each their own). But the earth pallets that were so popular in the 70’s aren’t just a splash in the pan.
“Orange lets the wearer flirt with the 70’s throwback vibe, but in a much more understated way. Hitting the seasonal trends but in basic styles that both men and women can wear, ” says our product developer, Natasha.
In addition to it’s throwback ability, orange is also a surprisingly versatile shade for lifting the colour palette in neutrals. It adds just the right amount of pop while complimenting the other tones.
A personal reason our designers love this colour so much (70s aside) is for it’s nostalgic effect. During the winter months, orange offers up a nice reminder of summer vibes.
Tips From our Design Team: How to Wear It
Men can wear it best with chinos, navy or denim jeans. An offbeat option for women would be pairing it with olive silk, that gives a real earthy palette or try matching it with some off white silk pants for a tres chic look.