Our business works differently than most. It’s what makes it possible for us to share the world’s finest fabrics with you, at fair and honest prices. That’s why we think it’s important to tell you that some of our prices will increase starting July 1st. The prices on most selected items will rise between US$4 and US$10. We wanted you to hear it from us first.
These pricing adjustments will not change our commitment to only ever give you Grana at a 2-3X markup. In fact, we realised that in some cases, we have been operating below this markup, which, for a business like ours is simply unsustainable. So, we’re taking this opportunity to explain our business model to you, our community, so you can see how we are able to bring you the world’s finest fabrics at the best possible price.
Our structure allows for lean inventory; which is different from your run-of-the-mill apparel companies, including most eCommerce businesses. What does being “lean” actually mean? It means that we outsource as little as possible and instead, do most of the legwork ourselves; eliminating any unnecessary people or procedures that increase costs.
By doing our designs in-house, selling online, saying bye-bye to intermediaries and working directly with our partner mills and factories, we’re able to cut a huge chunk of unnecessary costs. We lower overheads even further by being strategically located in Hong Kong, meaning that we’re able to ship everything from one warehouse, using the city’s ability to provide fast international shipping, and low import duty and taxes to our advantage – and therefore, to yours.
The Real Deal: Sale
12.11.17 / realdeal