Let’s admit it.
The ugly holiday sweater is done.
In fact, it’s probably safe to say that the moment fast fashion started mass producing them, the art of hunting the ugly holiday sweater died. No longer was it about digging through your grandmother’s attic for a one of a kind knitted atrocity, or finding a gem in a second-hand shop. The ugly sweater became a run of the mill, cookie cutter look that every Tom, Dick and Harry could get their hands on.
So, this holiday season we have a suggestion. Instead of attending this year’s festivities in a tired ‘ugly’ sweater, choose cashmere. By choosing cashmere you’re making a smart decision, an investment in this thing called adulthood, and really elevating your style game. Wins all round.
Disclaimer: If you do find an ugly sweater in a storage locker you bought at auction, in the back of your dad’s closet next to his high school track and field medals, or even at your local second-hand shop – then don’t let a good thing pass you buy. We support reviving the art.