Grana is about making clothes that everyone can and will want to wear.
We wanted to show how wearable and versatile our knitwear is, so we decided to shoot our knitwear in it’s natural habitat – styled with the a regular wardrobe on regular people. That’s why our latest knitwear campaign features some of our friends as well as our team.
Also, this was shot on film. Film doesn’t allow the luxury of constantly referring to your digital screen to see results in real-time to delete or slide into photoshop. Instead, the photographer is completely present and focused on capturing the moment.
So this is how we do, in knitwear.