Our latest underwear styles are made from Austrian Modal – which is really just the fancy way of saying that it’s made from trees.
Modal is a cellulosic fibre made from cellulose found in beech trees. The nice thing about our modal is that it’s made only from sustainably harvest beech trees in PEFC (Programme for the Endorsement of Forest Certification Schemes) certified forests in Europe. The PEFC ensures that timber and non-timber forest products are produced with respect for the highest ecological, social and ethical standards.
From a Tree to Your Delicates
To turn beech trees into our ultra soft underwear, the beechwood fibres are pulped into a liquid form, and then run through tiny holes to make the fibre, before being woven together to make the fabric. This process requires very few chemicals, and also allows us to recycle most of the water and solvents that are used.
We then take that fabric and turn it into our thoughtfully designed underwear. These styles are super soft to the touch, and hold their vibrant colours and softness, wash after wash, after wash.
Who knew trees could feel so damn good?