Our Way

Our dream is a simple one:
we believe in the best quality clothing
at the best possible price.


We believe quality fabrics are the heart of any garment; this is why we won’t stop travelling the world until we find the very best. Our search has led us far and wide from the Andean mountains of Peru, past the flashing lights of Tokyo in Japan, to mesmerising ancient cities of Eastern China and beyond.

Once the fabric has been selected, we deal directly with fabric mills, design our collections in-house, and ship direct to your doorstep from our own warehouse in Hong Kong.

We take no shortcuts when it comes to standards. The result? Luxury-quality wardrobe essentials at everyday disruptive prices, and the best-dressed customers in the world.

Our pricing

The making of a luxury essential T-shirt

how we work info graphic


  • By going direct to the fabric mills in order to find the best fabrics
  • By designing in-house to ensure perfect fit
  • By using the best factories to produce our products
  • By bringing the final products to our global warehouse in HK
  • By only allowing our customer to buy online on our website, pop-up shops or The Fitting Room
  • By shipping direct to your home

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