Peru will always be a special place for us.
This is where it all began, with the best pima cotton,
a small batch of t-shirts and a hunch that something special was possible.
Pima originates from Peru, and was named
to honour the Native American tribe who began
cultivating it in the US in the early 1900s.
Pima cotton is grown in the northern coastal
valleys of Peru, where rich soils and perfect
atmospheric conditions produced our ultra soft cotton.
Once grown, the cotton is carefully
picked, spun and knitted into what you know as our
ultra smooth and reliable collection of tees.
A lightweight and breathable fabric,
the key to keeping cool
under the sun.
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