The Japanese have long been known for their fastidious attention to detail, and making denim is no exception. Infusing traditional methods with the latest cutting edge technology means they produce fabrics that denim connoisseurs rate the very best.
All our denim is made using ring spun cotton. This traditional method produces soft and strong denim yarn. A lucky side effect of this is uneven yarn, which creates denim full of character.
Our yarn is then rope dyed, which is believed by most to be the very best way to dye denim yarn. This old-school method creates a stronger, deeper and vibrant indigo shade.
'Iro-ochi' is the Japanese term referring to the fading of indigo dye in denim. After ring spinning and rope dyeing, you’re left with denim that, once made in to jeans, will fade beautifully over time.
Turning the best Japanese denim into the best jeans in the world.
It takes 5 times longer to make than it’s cheaper cousin, open-ended denim yarn. The fibres are thinned and spun into tightly twisted yarn that is stronger, softer and far superior to other denim yarns.
Next is rope dyeing. This is a time consuming process that first sees the yarns twisted together (like a rope). They are then continuously dipped into natural indigo dyes, and then oxidized.
Fit and construction are important to us. Each pair is cut meticulously, so that they all have the same great fit we worked hard to achieve. Bar tacks, chain stitches, and rivets are just the tip of the iceberg in terms of long-lasting construction.
This is where magic happens. We work with seasoned wash masters to ensure we get the perfect washes for you. From volcanic pumices stones to create wide areas of 'Iro-ochi’, down to subtle 'Atari' fading, everything is considered.