For our Irish linen, we work with Baird McNutt. With over 100 years of industry experience, we knew they were the right guys for us. As one of the few mills still using traditional methods, they produce some of the world’s finest linen today.
Linen is made from fibres of the flax plant, Linum Usitatissimum. Fibre to fabric is a labour intensive process, but it’s well worth it. It’s highly absorbent and breathable which makes it perfect for warmer weather.
There are hundreds of shades of white, but Baird McNutt’s is the whitest in the world, full stop. Most modern mills bleach for around 20 minutes, Baird McNutt’s traditional process takes more than 20 hours.
A characteristic of linen is that it creases easily. You either love creases or hate them. If they're not your thing, an iron can sort it in no time. If like us, you love them, then leave in for free and easy summer vibes.
Turning the best Irish linen into the best shirts in the world.
Our guys in Ireland took their 100 years of experience and used it to develop cutting edge machinery that infuses traditional methods with modern technology. The result is not just great linen, but also very low energy and water consumption per kilo.
We mentioned the whiter-than-white bleaching process before. A similar time-intensive method is also applied to dyeing. This gives amazing results; Colours are vibrant and pastels are soft.
Here’s the tricky part. All our linen needs to be steam pressed and cooled down before cutting. Then all our patterns need to be carefully adjusted to allow for the shrinkage that will happen in the wash after the shirt is sewn.
Raw linen can be quite scratchy on the skin. We wash our shirts repeatedly to soften this rough texture, and give our shirts that great lived-in feel.